Born in the city of Casablanca, Abdeslam Alaoui, known under the pseudonym of Daox, set his sights on a career in music at an early age after getting hooked on classic old school hip hop and electronic acts, such as Aphex Twin, Amon Tobin, Model 500, Ken Ishii amongst others…
Since those days in his early teenage time, this talented young man has become one of the finest young DJs to emerge from the thriving North African underground scene, regularly playing at many of the local main venues and international events. He has also been essential in the rise of the Moroccan music market in the last decade.
Between 2011 and 2014, Abdeslam founded and organized many events under the name of Runtomorrow in Morocco, at prestigious venues such as the Fellah Hotel. The organization was launched to set up quality events, as well as to invite international & local DJs to perform in Morocco. Runtomorrow’s events took also places in European cities like Lisbon and Paris (2015 – 2016), in venues such as Rex Club and Nuits Fauves Club, with artists like Somne, Locked Groove, Speedy J, Kyle Geiger and more :
In 2012, he launched the first techno-oriented brand event called “Parallels” at the Boultek Technopark. The parties gave many opportunities to a bunch of local DJs to express themselves in a place where they can play underground sets and gather around the same ideology of an open-mind music
As of 2013, he became the Main Artistic Director of Pacha Marrakech, where he invited many international artists, most of them for a first time in Morocco. He eventually started booking throughout the whole country names such as Vaal, Dj Tennis, Shaun Reeves, Ryan Crosson, Cadenza’s DJs , Lee Burridge, Seth Troxler, Pete Tong, Art Department, Mind Against, Clockwork , Luciano and many more…
In 2014, he organized and curated an artistic residency and studio recording at the Fellah Hotel, with international artists James Holden, Vessel, Floating Points, Biosphere, combined with two local legends Maâlems Gnawa: Maalem Guinia & Maalem Kouyou. The result of this 7-day workshop was then performed and streamed worldwide via Boiler Room, a first ever in the MENA region!
With a wealth of experience at such a young age, he was eventually hired as a consultant for many international festivals who wished to penetrate and showcase in the Moroccan market.
Most notably, he was the help that brought France’s Nuits Sonores Festival to Tangier.
In 2016, he eventually co-founded the MOGA Festival in Essaouira, which he runs as the festival Artistic Director. In just 3 years, the festival has already been showcased in major publications such as Billboard Magazine, and has received international artists which he curated, such as Kode9, Ron Morelli, Terekke, Huerco S, John Acquaviva, Ron Morelli,
Satori, Guy Gerber, Matthew Dekay, Kenny Dope, Ame and many more :
More infos here : Moga Festival